Genstore Partners Cookie Policy
This document explains the types of cookies and other tracking technologies that Genstore Partners may place on your device, either when you are visiting our web properties, or if you are visiting the storefront of a merchant who uses our platform to power their site.
What are cookies?
A cookie is a small amount of information that's downloaded to your computer or device when you visit certain websites. We use a number of different cookies on the Genstore Partners website, including strictly necessary, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don't have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it's their first time visiting or if they are a frequent visitor. Read more about cookies (and other similar tracking technologies) and how we use the data collected through these technologies, in our Privacy Policy.
What cookies do we use and why?
Necessary Cookies
Some cookies are necessary to allow you to browse our website, use its features, and access secure areas. The use of these cookies is essential for the website to work. For example, we use user-input cookies for the duration of a session to keep track of their input when filling in forms that span several pages.
Functional Cookies
We also use functional cookies to remember choices you've made or information you've provided, such as your username, language, or the region you are in. This allows us to tailor your website experience specifically to your preferences. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to the "remember me" function) to allow users to authenticate themselves on subsequent visits or to gain access to authorized content across pages. The functional cookies we use include:
- User-centric security cookies: To detect authentication abuses for a limited persistent duration, like repeated failed login attempts.
- Multimedia content player session cookies (flash cookies): Used for the duration of a session to store technical data needed to play back video or audio content.
- Load balancing session cookies: Used for the duration of the session to identify the same server in the pool in order for the load balancer to redirect requests appropriately.
- User interface customization persistent cookies: Used to store a user's preference regarding a service across web pages.
Performance Cookies
Genstore Partners is dedicated to optimizing user experience and we use many tools to help us improve our website and our commerce platform. To this end, we use reporting and analytics cookies to collect information about how you use our website or our merchants' storefronts, and how often. The performance cookies we use include:
- First party analytics cookies: We use these cookies to estimate the number of unique visitors, to improve our websites and our merchants' websites, and to detect the most searched for words in search engines that lead to a webpage.
- Third party analytics cookies: We also use Google Analytics and other third-party analytics providers listed below to help measure how users interact with our website content.
Advertising Cookies
Advertising cookies are used on our website to tailor marketing to you and your interests and provide you with a more personalized service in the future. These cookies remember that you visited our website and we may share this information with third-parties, such as advertisers. Without these cookies, the advertisements that you see may be less relevant and interesting to you.
Social Media and Content Cookies
Social media and content cookies are placed by many social media plugins (for example the Facebook 'like' button), and other tools meant to provide or improve the content on a website (for example services that allow the playing of video files, or that create comments sections). We integrate these modules into our platform to improve the experience of browsing and interacting with our websites.
Merchant Storefronts
When merchants use our platform to power their online stores, we place the following cookies for visitors of their stores.
Cookies Necessary for the Functioning of the Store
| NAME | DESCRIPTION | DURATION |
|---|---|---|
| genstore_session | Encrypted visitor identifier | 400d |
| genstore_customer_token | Visitor login credential | 14d |
| genstore_localization | Country selected by the visitor | 400d |
Reporting and Analytics
| NAME | DESCRIPTION | DURATION |
|---|---|---|
| _wa_cuid | Visitor ID | 400d |
Genstore Partners' Websites
When visitors load Genstore Partners' websites, we generally place the following cookies.
Cookies Necessary for the Functioning of the Sites
| NAME | DESCRIPTION | DURATION |
|---|---|---|
| genstore_session | Encrypted visitor identifier | 400d |
| genstore_account_token | Merchant login credential | 7d |
| genstore_account_language | Language selected by the merchant | 400d |
Reporting and Analytics
| NAME | DESCRIPTION | DURATION |
|---|---|---|
| _wa_cuid | Visitor ID | 400d |
Third-Party Cookies
Additionally, we use pixels and tags from the following third parties, which may in turn place cookies.
Cookies Necessary for the Functioning of the Sites
| THIRD PARTY | DESCRIPTION | PRIVACY POLICY |
|---|---|---|
| Cloudflare | We use Cloudflare Network for edge routing. | https://www.cloudflare.com/privacypolicy/ |
Reporting & Analytics
| THIRD PARTY | DESCRIPTION | PRIVACY POLICY |
|---|---|---|
| Google Analytics | We use Google Analytics to help measure how users interact with our websites. | https://policies.google.com/privacy |
| Google Tag Manager | We use Google Tag Manager to help manage analytics vendors. | https://policies.google.com/privacy |
Advertising
| THIRD PARTY | DESCRIPTION | PRIVACY POLICY |
|---|---|---|
| Facebook Pixel | We use Facebook Pixel to help measure how users interact with our websites. | https://www.facebook.com/privacy/explanation |
| Google Ads | We use Google Ads to deliver targeted advertisements to individuals who visit our websites. | https://policies.google.com/privacy |
| We use Instagram to deliver targeted advertisements to individuals who visit our websites. | https://privacycenter.instagram.com/policy | |
| TikTok | We use TikTok to help measure how users interact with our websites. | https://www.tiktok.com/legal/privacy-policy?lang=en |
| We use Twitter to help measure how users interact with our websites. | https://twitter.com/en/privacy | |
| YouTube | We use YouTube to deliver targeted advertisements to individuals who visit our websites. | https://policies.google.com/privacy?hl=en |
Social Media & Content
| THIRD PARTY | DESCRIPTION | PRIVACY POLICY |
|---|---|---|
| Facebook Connect | We use Facebook Connect to allow visitors to our website to interact with and share content via Facebook's social media platform. | https://www.facebook.com/policy.php |
| Instagram CDN | Genstore Partners uses Instagram CDN to provide content to user. | https://privacycenter.instagram.com/policy |
| Twitter CDN | We use Twitter to allow visitors to our website to interact with and share content via Twitter's social media platform. | https://twitter.com/en/privacy |
| YouTube CDN | Genstore Partners uses YouTube CDN to provide content to user. | https://policies.google.com/privacy?hl=en |
How long will cookies remain on my computer or mobile device?
The length of time that a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. See the section below on how to control cookies for more information on removing them before they expire.
How to control cookies?
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser's "Tools" or "Preferences" menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser's help file or through such sites as: www.allaboutcookies.org.
Many of the third party advertising and other tracking services listed above offer you the opportunity to opt out of their tracking systems. You can read more about the information they collect and how to opt out through the privacy policy links listed above.